Is there a Need for Modesty?

Sadly The Emporium, a very large bridal store in Provo, Utah closed unexpectedly. They represent Eternity Gowns. Eternity Gowns website is down and retailers can no longer order new modest wedding dresses.

En Vogue a popular modest line we carry just announced that there is not enough orders for evening and bridesmaid gowns so they will no longer carry these lines. In this instance the demand is not there.

Our bridal store does not see the volume of brides that other stores do that carry strapless, as we only serve girls that choose modesty. However nearly all our brides find their wedding gown here.

I've posted previously on supply and demand. Is there still a need for modest evening and bridesmaids? There is a need for modest bridal, but I'm not sure there is enough demand for others.

We became a modest-only bridal shop because we believed that all brides should have options and not every bride wants a strapless dress. We'll continue to have a succesful store until brides no longer choose modesty. But looks like we won't be offering bridesmaid dresses any longer.

What is your opinion?

Gossip Girl, Blair's Wedding and a Modest Wedding Dress

So I'm downright giddy that Blair, on the TV Show Gossip Girl is wearing a modest wedding dress. I'm especially giddy because it's very close to the Epoch dress named Vyvyan.
Link to Gossip Girl Blair's Wedding Dress.

The Vyvyan dress has a bateau neckline, but it also comes with the lace removed to reveal a scoop. You can see our modified Vyvyan dress here: Link to Epoch Collection: Vyvyan Dress

How do they compare? Fairly close.

Modesty Struggles for Jewish Community

If your faith and personal conviction means covering your elbows and collarbone, your often struggling to find something to wear.
Personally, I think kudos to these young Jewish girls for wanting to be fashion-forward, stylish, modern and yet maintain their personal convictions.

Forward.com Article

All our wedding gowns can be altered to meet the modesty standards of our Jewish Orthodox brides. The dresses have seam lines at the shoulders and we replace or add length to an existing dress. However many of our lovely bridal gowns can be special ordered with the alterations needed.

Rachel Lee Carter - A Modest Model

Mrs. Carter followed her conviction and only modeled modest fashions.  Our favorite part of the video is her advice for girls - "instead of the everyone telling you to if you've got it, flaunt it - you should protect it!"

Rachel Lee Carter - A Modest Model Video - Youtube

Brides Website

One of my favorite bridal websites is onewed.com. Similar to theknot.com and brides.com, to me it's less cluttered and a little more easy to follow.
Their blog is very well written and gives information that a bride would want or need.

I'm so excited that The Epoch Collection is being featured - right up there with the big name designers. I love that our modest wedding dresses are next to other designs. I just believe that brides should have options.


The Epoch Collection at OneWed.com

Epoch Collection

SO EXCITED - the pics are finally in from the Epoch photoshoot.  We added several new designs and modified some existing designs.  Many of our brides seek longer sleeves and it's hard sometimes to visualize how it will look - so we added longer sleeves on our best sellers!

Let me know which is your favorite design.

Modest Couture Website

Bella's Wedding Dress - (Twilight Series) Breaking Dawn

Breaking Dawn, the newest release from the Twilight Series features a wedding.  Bella and Edward are getting married.  What will her wedding dress look like?  The series author is LDS.  Will her Mormon standards be reflected in the bridal gown?

The books were on the New York Times best seller list for a long period of time.  Many women follow the series faithfully.  My opinion is that the style Bells wears could set a trend for 2011 and into 2012.  Will she be modest and demure like Princess Catherine?

We hope Bella wear a modest wedding dress!

Princess Catherine - Another modest dress

The President and his wife met with Prince William and Catherine several days ago.  Princess Catherine was wearing a lovely modest dress.  Within hours the designers website crashed twice because so many girls wanted her dress.


CBS News Report - Princess Catherine dress sells out.

The dress has now sold out! So exciting to see a modest dress sell out!