Saturday, October 22, 2011

Is there a Need for Modesty?

Sadly The Emporium, a very large bridal store in Provo, Utah closed unexpectedly. They represent Eternity Gowns. Eternity Gowns website is down and retailers can no longer order new modest wedding dresses.

En Vogue a popular modest line we carry just announced that there is not enough orders for evening and bridesmaid gowns so they will no longer carry these lines. In this instance the demand is not there.

Our bridal store does not see the volume of brides that other stores do that carry strapless, as we only serve girls that choose modesty. However nearly all our brides find their wedding gown here.

I've posted previously on supply and demand. Is there still a need for modest evening and bridesmaids? There is a need for modest bridal, but I'm not sure there is enough demand for others.

We became a modest-only bridal shop because we believed that all brides should have options and not every bride wants a strapless dress. We'll continue to have a succesful store until brides no longer choose modesty. But looks like we won't be offering bridesmaid dresses any longer.

What is your opinion?




1 comment:

  1. Please continue to carry prom and evening gowns! I only just recently found you guys but this store is the answer to my struggle with finding modest dresses for school dances.

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